Privacy Policy

Last updated: 30 June 2026

Silverback Racing UK respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use and protect personal information when you visit our website, contact the team, enquire about sponsorship, apply for a rider opportunity, or interact with us online.

Who We Are

Silverback Racing UK is a UK racing team competing in the National Sportbike Championship.

For privacy-related questions, you can contact Jon Brookes, the race team owner:

Email: jon@silverbackracing.co.uk

What Personal Information We Collect

We may collect and use personal information when you contact us, make an enquiry, discuss sponsorship opportunities, or interact with us through the website or our social media channels.

This may include:

• Your name

• Your email address

• Your phone number

• Your business name

• Your job title or role

• Your social media profile or handle

• Details you provide in an enquiry or message

• Sponsorship enquiry details

• Rider application details

• Any files, images, logos or documents you choose to send to us

• Website usage information collected through cookies or similar technologies

We only collect information that is relevant to the reason you are contacting us.

How We Use Your Information

We may use your personal information to:

• Respond to enquiries

• Discuss sponsorship opportunities

• Manage sponsor relationships

• Display sponsor names, logos or agreed promotional material

• Review rider applications or team enquiries

• Arrange meetings, calls or follow-up conversations

• Share racing team updates where you have asked to receive them

• Manage our website and social media activity

• Improve the website and understand how visitors use it

• Keep records of conversations, agreements and sponsorship arrangements

• Meet any legal, accounting or administrative obligations

We never sell personal information to third parties.

Sponsorship Information

If you contact us about sponsorship, we may collect your name, business details, contact information, sponsorship requirements, logo files, promotional assets and any other information needed to discuss or manage the sponsorship.

Where a sponsorship is agreed, we may use your business name, logo and agreed sponsor information on our website, social media pages, team materials, bike graphics, clothing, promotional content, event materials and related marketing assets. You will get a media kit of all of our logo files, and we will grant permission in writing for you to use these as part of the partnership.

We will only use sponsor logos and promotional assets in line with what has been agreed.

Photos, Videos and Event Content

As a racing team, we may take or share photos and videos from race weekends, testing days, team events, sponsor activity and promotional appearances.

This content may include riders, team members, sponsors, visitors, race bikes, paddock areas and event surroundings.

Where content is used for general team updates, promotion, sponsorship coverage or social media, we will take care to use it fairly and appropriately. If you appear in content and have a concern about how it has been used, please contact us.

Cookies and Website Analytics

Our website is built using Google Sites. Google Sites may use cookies and similar technologies to deliver the website, provide security, measure traffic and analyse how people use the site.

Cookies are small files placed on your device when you visit a website. Some cookies are needed for the website to work properly. Others may help understand website traffic and usage.

You can manage or block cookies through your browser settings. Please note that blocking some cookies may affect how the website works.

Lawful Basis for Using Your Information

Under UK data protection law, we need a lawful reason to use your personal information. Depending on the situation, we may rely on:

• Consent: where you have clearly agreed to us using your information, such as receiving updates or allowing us to use certain content.

• Contract: where we need to use your information to discuss, set up or manage a sponsorship, team agreement or other arrangement.

• Legitimate interests: where we use information in a reasonable way to manage the racing team, respond to enquiries, promote the team, manage sponsors, improve the website or communicate with people who have contacted us.

• Legal obligation: where we need to keep or share information to comply with legal, financial, tax or regulatory requirements.

Who We Share Your Information With

We may share your information with trusted third parties where needed to run the team, manage sponsorships or operate the website. This may include:

• Website and hosting providers

• Google services used through Google Sites

• Email and communication providers

• Designers, printers or media suppliers

• Event organisers or racing-related partners where relevant

• Accountants, legal advisers or professional service providers

• Sponsors or commercial partners where this has been agreed

• Authorities or regulators where required by law

We only share information where there is a valid reason to do so.

How Long We Keep Your Information

We will only keep personal information for as long as we need it.

This may depend on the reason the information was collected. For example:

• General enquiries may be kept for a reasonable period so we can respond and follow up.

• Sponsorship records may be kept for the duration of the relationship and for a reasonable period afterwards.

• Financial or agreement-related records may be kept for longer where required for accounting, tax or legal reasons.

• Marketing consent records may be kept so we know whether you have opted in or opted out.

When information is no longer needed, we will delete it or securely dispose of it.

How We Protect Your Information

We take reasonable steps to protect personal information from loss, misuse, unauthorised access or disclosure.

However, no website, email service or online platform can be guaranteed to be completely secure. Please take care when sending sensitive information online.

Your Rights

Under UK data protection law, you have rights over your personal information. These may include the right to:

• Ask what personal information we hold about you

• Ask for a copy of your personal information

• Ask us to correct inaccurate or incomplete information

• Ask us to delete your information in certain circumstances

• Ask us to restrict how we use your information

• Object to us using your information in certain circumstances

• Withdraw consent where we rely on consent

• Complain about how your information has been used

To make a request, please contact us using the email address listed above.

Marketing Communications

We will only send you marketing updates where we have a suitable lawful reason to do so.

You can ask us to stop sending marketing messages at any time by contacting us.

Links to Other Websites

Our website may contain links to other websites, social media pages, sponsor websites or third-party platforms.

We are not responsible for the privacy practices, content or security of external websites. You should read the privacy policy of any external website you visit.

Complaints

If you are unhappy with how we handle your personal information, please contact us first so we can try to resolve the issue.

You also have the right to complain to the Information Commissioner’s Office, which is the UK’s data protection regulator.

Website: https://ico.org.uk/

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any updates will be published on this page with a new “Last updated” date.